La Chicho is an Ecuadorian singer and a prominent figure in the salsa choke genre, a style of urban salsa. Active in the music industry since 2016, the artist has built a catalog focusing on energetic salsa choke tracks. Notable singles include "Naranja Mekánica" and "Talento Milagreño" in 2023, which were followed by 2024 releases such as "Be Yo Que Se", "Mirka Quiere Saber", "Achaki Caramba Chaki", and "El Pie Y La Mano".
In 2025, La Chicho continued a prolific release schedule with singles like "El Peor Hombre Del Mundo", "La Diabla", "El Palo Del Año", "Todo es Plata", "DETONA", and "GRILLIBIRY2". On February 6, 2025, La Chicho, alongside fellow salsa choke artist La Kutty, was involved in an armed assault in the La Aurora area of Daule, Ecuador, where their vehicle was targeted by gunfire.
